Key Takeaways
The Instax SQ40 is a stylish, square-format instant camera that combines retro charm with modern simplicity.
Its one-button operation makes it extremely user-friendly, even for beginners.
The camera offers both color and black-and-white film options, allowing for creative flexibility.
While it lacks advanced features like multiple exposures, its ease of use and attractive design make it a popular choice.
Photography enthusiasts will appreciate the SQ40’s ability to deliver instant keepsakes with a nostalgic feel.
A Quick Overview
Imagine holding a sleek, retro-designed camera that spits out tangible memories in a matter of minutes. That’s the Instax SQ40 for you.
What’s special about the SQ40? It’s simple: this camera is about capturing life as it happens without fussing over settings. It’s about the sheer joy of snapping a photo and then watching it develop in your hands. No screens, no do-overs – just pure, unadulterated photography.
There’s something magical about instant photography and the immediate gratification of holding a fresh print. And the SQ40 delivers this experience with a style that’s hard to resist.

Design and Build Quality
This camera may have the soul of an old-school instant camera, but it’s been designed for today’s users. The SQ40 is lightweight and compact, the leatherette finish gives it a classic touch that feels luxurious in your hands making it the perfect companion for your everyday adventures.

How the SQ40 Works
Using the SQ40 is a breeze:
Load the Instax square film.
Turn the lens to power on the camera.
Use the viewfinder to frame your shot.
Press the shutter button to capture the photo.
Watch as the photo slides out and the image develops.
The simplicity of this process is what makes the SQ40 so appealing. It’s photography stripped down to its essence, which is why it resonates with so many people.

Film Options: Color and Black-and-White
When it comes to film, the SQ40 gives you options. You can choose between vibrant color film to capture the world in all its hues, or go for the timeless elegance of black-and-white. This choice allows you to set the mood for your photos before you even press the shutter button.
Navigating Exposure and Focus for Sharp Images
The SQ40 may be simple, but that doesn’t mean you can’t get creative. While the camera automatically adjusts exposure, you can play with light and shadows by positioning your subject thoughtfully. Focus is straightforward too; just make sure your subject is within the suggested distance range for clear, crisp images.
Advanced Features for Creative Photography
Firstly, there’s the selfie mode, which adjusts the focus range so you can take clearer close-ups. This is perfect for those moments when you want to capture yourself in the frame with your surroundings. And don’t worry about framing; the selfie mirror next to the lens helps you see what’s in the shot.
When to Use the Flash and How It Enhances Photos
The SQ40’s built-in flash fires automatically in low-light situations, ensuring your photos are always properly exposed. But here’s a tip: even in daylight, using the flash can fill in shadows and highlight details, giving your photos a professional touch.
However, there are occasions when the flashlight is unnecessary, so having a flash cover or a small object to cover it up can be very useful.

Battery Life and Replacement
The SQ40 uses CR2 batteries, which are known for their long life. This means you won’t need to worry about your camera dying in the middle of a shoot. But it’s always a good idea to carry a spare set, just in case.
Furthermore, it’s worth noting that the battery continues to drain even when the camera is turned off. Therefore, my suggestion would be to remove the battery once you have finished shooting for the day.
How to Efficiently Manage Your Camera’s Power Needs
Managing power needs efficiently means being proactive. Check the battery level before heading out and remember that cold weather can drain batteries faster. So, if you’re planning to shoot in chilly conditions, keep your camera and spare batteries close to your body warmth.
Tips and Tricks for the SQ40
Every camera has its idiosyncrasies, and the SQ40 is no exception. Here are a few tips to get the most out of this charming instant camera:
Maximizing the Selfie Mode for Flawless Portraits
When using the selfie mode, lighting is key. Stand with the sun or light source in front of you for a well-lit face, and experiment with angles to find your best look. And don’t forget, the selfie mirror is there to help you compose the shot just right.
For example, when taking a selfie with the SQ40, position yourself so that the light falls evenly on your face. This will give you a natural glow and reduce harsh shadows.
Creative Angles and Composition with Instant Film
Composition is just as important in instant photography as it is in digital. Try the rule of thirds, leading lines, or frame within a frame to create visually interesting shots. And because the SQ40 prints out square photos, you have a unique canvas to work with that’s different from the typical rectangular image.

Comparing the SQ40 to Its Predecessors
Camera |
Instax SQ1 |
Instax SQ40 |
Instax SQ6 |
---|---|---|---|
Release |
2020 |
15.06.2023 |
2018 |
Focal length |
65 mm, 75 mm |
65.75 mm |
– |
Focus |
Fixed |
Fixed |
Fixed |
Minimum focus distance |
30 cm |
30 cm |
3 separately available focus modes |
Shutter speeds |
1/400 s to 1,6 s |
1/400 s to 1/2 s |
1.6 sec – 1/400 sec. |
Light meter |
Yes |
Yes |
Yes |
Flash |
Built-in flash |
Built-in flash |
Built-in flash |
Flash range |
1 ft. – 7.2 ft. |
1 ft. – 7.2 ft. |
1 ft. – 8.9 ft. |
Tripod mount |
No |
No |
Yes |
Connection for camera strap |
– |
Yes |
Yes |
Self-timer |
No |
No |
Yes |
Film transport |
Automatic |
Automatic |
Automatic |
Battery |
2x CR2 batteries |
2x CR2 batteries |
2x CR2 batteries |
Size |
5.1 in. x 4.6 in. x 2.2 in. |
5.2 in. x 4.7 in. x 2.3 in. |
4.7 in. x 5.0 in. x 2.3 in. |
Weight |
13.7 oz |
15.9 oz |
13.9 oz |
Country of production |
China |
China |
China |
Estimated value / Used price |
Pitting the SQ40 Against the Competition
In a world where instant cameras are making a comeback, the SQ40 holds its own by offering a blend of style and simplicity. While it may not have the bells and whistles of some higher-end models, its ease of use and chic design appeal to those who want to enjoy instant photography without the complexity. The SQ40 is for those who value the experience as much as the outcome.
It’s true that other cameras might offer more creative control, like the ability to take multiple exposures or use manual settings, but the SQ40 isn’t trying to be the most technically advanced camera on the block. It’s about capturing the moment and enjoying the photo, and in that regard, it excels.
In conclusion, the Instax SQ4 camera has its flaws, particularly with the non-rechargeable batteries that make up a significant portion of its value. Despite this, the camera has a sturdy build and offers reliable performance, especially in studio settings where creative lighting techniques can be explored. My experience with the camera, while challenging at times, ultimately resulted in some fantastic shots that I am proud of. Overall, the Instax SQ4 is a fun and reliable camera that is worth trying out, especially for those who enjoy instant photography.
For sample photos watch my video right here

Frequently Asked Questions (FAQ)
Is the Instax SQ40 beginner-friendly?
Absolutely. The SQ40 is designed with ease of use in mind. With its one-button operation, it’s hard to find a camera that’s more beginner-friendly. It’s a fantastic choice for those just dipping their toes into the world of photography or for anyone who appreciates the simplicity of point-and-shoot cameras.
And for those who are new to instant cameras, the SQ40 is a great introduction. It allows you to experience the joy of instant photography without being overwhelmed by settings and dials.
Can the SQ40 print pictures from a smartphone?
No, the SQ40 is a pure analog instant camera. It captures and prints photos taken with its own lens and can’t be used to print pictures from a smartphone or any other device. If you’re looking to print digital photos in the Instax format, you might want to explore Fujifilm’s range of Instax Share printers.
What film does the Instax SQ40 use?
The SQ40 uses Fujifilm’s Instax Square film, which produces 2.4×2.4 inch square prints. The film is available in color and black-and-white, giving you the flexibility to create different moods and styles with your photos.
Remember to load the film correctly by aligning the yellow marks on the camera and the film pack, and make sure to store your film in a cool, dry place to maintain its quality.
What are some must-know maintenance tips for the SQ40?
Keep your camera clean by wiping it with a soft, dry cloth. Avoid using liquids or solvents.
Don’t expose the camera to extreme temperatures or humidity, as this can affect both the camera and the film.
Remove the batteries if you’re not planning to use the camera for an extended period.
Store your camera and film in a cool, dry place away from direct sunlight.
By following these tips, you can help ensure that your SQ40 stays in top shape and continues to create memories for years to come. And most importantly, don’t forget to use your camera! The best way to maintain it is to keep snapping those photos and enjoying the instant photography experience.
So there you have it – the Instax SQ40 is a camera that’s as fun to use as it is stylish. Whether you’re a seasoned photographer or someone who just loves capturing moments, the SQ40 is a tool that brings photography back to its roots: simple, immediate, and all about the moment. Now, go out there and start creating your own instant memories!
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